Online visibility experts have probably heard of the expression known as unscrupulous SEO techniques. Blackhat SEO involves a collection of strategies deployed to increase a website's or page's ranking in search engine rankings, but done in ways that violate the search engines' terms of service.
Essentially, blackhat SEO is a quickfire more info approach that may get your site to the top of search engine rankings quickly. However, these strategies are usually seen as unethical, and search engines like Google would seriously penalize sites found using them.
A popular blackhat technique is keyword stuffing. This means packing a webpage with search terms or numbers to manipulate a site's ranking in Google search rankings. They might come across in a list, group, out of context, or overlaid on the background.
Link farming is another common technique. Here, webpages are connected together in a circular network to boost the rank of all the pages in the chain. However, if a page is linked to from many irrelevant sites, it may also be penalized.
Cloaking is an especially deceptive blackhat method. It refers to different content is presented to search engines than to users, basically redirecting users to different pages without their knowledge.
Despite the harsh consequences, why do people use blackhat SEO? The evident answer is: for immediate results. These techniques give websites the pretense of relevance, boosting them up the search results quickly.
However, the benefit is fleeting. Search engines now incorporate complex algorithms that identify these manipulative techniques. Once they're identified, penalties can include lower rankings or even being removed entirely from the search index.
As a consequence, many websites are embracing white hat SEO strategies. These are techniques that aim to build a website's prominence in legitimate ways. Some examples are creating relevant content that provides helpful information to the reader, optimizing website tags, or creating a positive user journey.
In conclusion, while blackhat SEO may come across as a rapid way to improve your site's visibility, it's a dangerous game to play. It's more advisable to direct attention on whitehat SEO techniques, that improve your website through legitimate means, thereby providing sustainable success.